Social Media Specialist

Friday, 23 February, 2018  14:12
TUSTIN, California


Social Media Specialist - Job Description

TBN is currently searching for an outgoing, entrepreneurial Social Media Specialist to build and maintain relationships with our fans and influencers on all our social media channels. Along with being a self:starter and having a pro:active attitude, we are seeking candidates who are friendly and encouraging; helping inspire our audience on a daily basis through creative and engaging content. Empathy is key to the success of this position. One of the many focus of this position is the development and publication of all social media content that supports the overall marketing strategy and objectives. You will also be responsible for all online engagements to ensure that TBN is supported and actively represented on various social platforms.

Essential job functions include:

:Translate marketing objectives and goals into detailed social media action plans, manage the execution of the plans, then gather relevant data to provide analysis of results
:Work closely with the creative and production team on a daily basis to create engaging content, including writing short articles for blogs
:Participation and moderation of all online conversations pertaining to the brand; responding to comments, addressing concerns, and answering questions
:Includes monitoring trending topics; posting and responding using appropriate image and video memes
:Create monthly and quarterly reports that includes user experience, engagement, reach, website traffic etc. to determine success as it relates to the overall marketing goals
:Create and execute brand advocacy programs
:Develop and manage community growth campaigns
Potential candidates should have the following:

:Strong understanding of the faith:based culture that will allow you to be relatable to our core audience
:Understanding of and experience in how to handle a public relations crisis
:Bachelors degree in public relations, journalism, marketing, communications, or equivalent
:2:3 years experience with marketing analytics (Google Analytics Certification a plus)
:A basic understanding of the design process and video editing operations
:Proven track record of increasing audience and engagements
:Creative, witty with a great sense of humor
:Excellent communication skills
:Flexible schedule, this job will occasionally require being ready to go at a moments notice
:Desire to help and engage with customers, employees, and other stakeholders
:Knowledge of marketing and social media best practices
:Cool, stable demeanor
:Excellent decision:making abilities and problem:solving skills
:Excellent time management skills
:Strong advocating abilities and persuasive techniques
:Strong copywriting skills with experience with writing blog posts/short articles
:Innovative and creative thinker
:Strong relationship:building skills
:Experience effectively prioritizing jobs, tasks, and interactions for the most optimal engagement opportunities

Company Description
TBN is the worlds largest Christian television network and Americas most:watched faith:and:family channel. Launched by Paul and Jan Crouch in 1973 with one small station broadcasting to the Los Angeles area, TBN today is a growing family of over thirty global networks reaching every inhabited continent with a broad range of inspirational, entertaining, and life:changing programming twenty:four hours a day.

In the U.S. TBNs family of networks is available to 98 percent of television households, and globally TBN reaches an estimated two billion potential viewers each day

And as for programming, TBN has an unmatched tradition for airing the very best in faith and family:friendly content for every age group. Anchored by TBNs flagship ministry and talk show Praise, TBNs innovative programming lineup includes: ministry programs featuring the worlds most respected pastors, Bible teachers, and Christian leaders; exclusive news, current events, and documentary programs; award:winning content for childre

Company:Trinity Broadcasting Network

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